Turn your numbers into clarity

Weekly insights for founders who are done drowning in dashboards and ready to make decisions with conviction.

Join founders who know the 'why.' Weekly insights, no spam.

Adam's Experience

$2.7B
in exits
$500M+
capital raised
15 yrs
in startup finance
Adam Ahern

Hi—I'm Adam Ahern. I help founders stop guessing and start knowing.

You don't have financial insight. You have spreadsheets you wrestle with yourself, investor questions you can't answer confidently, and an accountant who says "let me get back to you"—then sends something that may or may not help.

Meanwhile, the real decisions keep coming. Hire this person? Cut this program? Raise now or wait?

Here's the thing: the answers already exist in your system. The problem is visibility.

What if you had instant access to financials, metrics, and models you actually trust? Think of it as glass box finance—where any number traces to the transaction that created it. Where "why?" is never followed by "let me get back to you."

Read recent articles

Recent writing

View all
Your Chart of Accounts Is a Signal to Investors. What's Yours Saying?
January 2026 · 8 min read
The 3 Finance Mistakes I See in Every Failed Diligence Process
January 2025 · 8 min read
What "Glass Box Finance" Actually Means
January 2025 · 6 min read
The 5 Levels of Startup Finance (And How to Know Where You Are)
December 2024 · 10 min read
Why Your 'Clean Books' Aren't Actually Clean
December 2024 · 7 min read
✉️

Join founders who understand the 'why' behind their numbers

The finance patterns that work, the mistakes that kill companies, and what I'm learning building Whyzr. No fluff.

No spam. Unsubscribe anytime. Read past issues first →